Going large for Lanique
Now here was a challenge! One of our customers, Lanique, asked us to produce a premium extra-large label for a six-litre bottle, which was destined as a short run of 300 for specialist cocktail bars. As we were currently manufacturing labels for their standard size bottle, the extra-large design needed to replicate the quality of the smaller label.
Initially printed on Fasson Rustique cream material with permanent adhesive for a rich parchment ‘hand made’ appearance, the label was then embellished with gold hot foil crests, incorporating a flexo brown on the gold foil and a matt patch varnish for an additional tactile effect. The brand name, Lanique, is enhanced using gold hot foiling and embossing. The overall result is a rich tapestry of design and tactile effects that befits the provenance of the product within.
Lawrence Huggler, Lanique’s director and owner, said: “Lanique’s bottle labels are the most important brand asset we have as a company, after our secret recipe. As such, we can only entrust their production to companies who share our goals. The Label Makers are as passionate about quality and service as we are, making it the perfect fit.
“I expected it to be nearly impossible to find a solution for our new six litre bottle that could be printed to the same quality as our standard bottle labels. However, The Label Makers accepted our very short run order and have turned it around very quickly. The final result is fantastic – they have absolutely exceeded our expectations.”
Where there’s a will, there’s always a way.