Eryri Snowdonia, Born out of Fire…Sculpted by Ice…Shrouded in Legend
For those of us who know Snowdon, or at least have trudged up the famous 3560 ft peak, it would be fair to say that the place can be a little on the daunting side. Add to that dry mouth appeal talk of ancient Celtic kings, wizards, giants, water monsters and the Tylwyth Teg (fairy folk)…yes really, and this spectacular mountain range – its history, unique provenance and atmosphere – really does come alive.
Given this backdrop, it will come as no surprise to learn that when we were asked to produce labels for the Snowdonia Spirit Company’s first small batch release – Eryri Snowdonia Gin – we had no hesitation.
With what the distillery had in mind for a label design, it made good sense to repeat our double-sided back label design previously used for our award-winning Mary Rose Gin, by the HMS Spirit Company.
To convey the rich mythology and history of Snowdonia, Chorley-Lancs based Atommedia created the Eryri Snowdonia Gin branding on the front label, which includes the iconic outline of Snowdon itself, along with references to the botanicals used in the distilling process, namely plum, citrus and oak. The reverse label, seen through the bottle contents, is a vivid and dramatic painting of the mountain by prominent UK landscape artist Alan Rankle. Commissioned by the Snowdonia Spirit Company, the artist was asked to represent the spirit of the Welsh Mountains, encapsulated by the brand’s strapline: ‘Eryri Snowdonia, Born out of Fire…Sculpted by Ice…Shrouded in Legend’. The result is truly epic!
The final part of the process was to laminate both parts of the label together to form one. A branded tamper seal was added to complete the look. Job done and a great result all round.