A peach of a label
Last year we produced a stunning label for artisan gin distillers, the HMS Spirits Company – a never-been-done-before double-sided back label for their latest release, Mary Rose Gin, a small batch London Dry Gin created to celebrate Henry VIII’s famous warship. The label was well received and helped us win the coveted Print Week ‘Label Printer of the Year’ Award for 2017.
Because we are understandably very proud of the result, here is an insight into how we put it together:
The back label, consisting of 2 layers laminated together, illustrates the extent of the travels of the Mary Rose and is viewed through the bottle contents. In producing the two-layered label, we used a Fasson clear-on-clear polypropylene PET 30 material, which was then reverse printed multiple shades of blue and black on our Durst Inkjet digital printer. It was then re-passed to print the white.
The second material used was Fasson white polypropylene opaque material, which has a bright silver reverse on the adhesive side. This was passed through the Durst to print the botanical background but omitting the Tax Stamp which required a special varnish. In finishing, the backing was removed and the opaque material laminated onto the clear-on-clear, creating the silver on the World image. The labels were then processed to print the Tax Stamp magenta, black, Tax Stamp varnish and matt protective varnish and die-cut background.
The innovation was best summed up by the Print Week judging panel who said that the label was an: ‘Impressive entry…a beautiful label, simply stunning – so many processes involved, but they pulled it off’.
Yes, we did…..and as labels go, this was rather a good one!